How to avoid online shopping scams on TikTok Shop
WHAT IS TIKTOK SHOP?
Recently, the social media platform TikTok introduced a new feature called TikTok Shop, which allows users to purchase products directly from their feed. While this in-app shopping experience may seem convenient, one estimate suggests nearly half of users have fallen victim to TikTok Shop scams. The most common scams include the sale of counterfeit items, failure to deliver products, and impersonation of verified brands.
HOW TO SPOT SCAMS
- Extremely reduced price
- Unverified sellers
- Poor reviews and ratings
Users can avoid scams in several ways. One major red flag is an item with a drastically reduced price. For example, if a product typically sells for $200 but is listed for only $20, it’s likely a scam or a counterfeit item.
Before making a purchase, users should research both the product and the seller. Unverified sellers are often associated with scams, as they haven’t been approved by TikTok. Be sure to read product descriptions, reviews, and ratings, and check how many units have been sold. These insights can quickly reveal whether a listing is trustworthy, based on previous customers’ experiences.
TIPS TO AVOID SCAMS
- Avoid clicking on unsolicited links or attachments
- Use a strong password
- Enable multi-factor authentication (MFA)
- Check if return policy applies
- Use a credit card for payments
Although online shopping scams can't be eliminated, users can take precautions to reduce their risk. Avoid clicking on unsolicited links or attachments and use a strong password along with multi-factor authentication for added security.
Before making a purchase, check whether the item is covered by TikTok Shop’s free return policy. When possible, use a credit card as your payment method — credit cards typically offer better protection and a higher chance of recovering your money if you’re scammed.
If you notice suspicious activity or believe you’ve been scammed, contact your bank immediately and report the seller through the platform.